Imperial Moments was a term coined by some of our first guests to describe the feeling of wonder that accompanied their travels through China. From the sheer delight of being introduced to unexpected beauty, it describes equally a range of Wow! experiences that introduce a site in its best possible light or illuminate an otherwise obscure aspect of Chinese life. Each Imperial Moment nested within our destination itineraries is designed to elaborate the innate character of a destination. In addition, we have a wide selection of Imperial Moments in our optional activities, which are used to embellish your itinerary, making it fully responsive and reflective of your interests and style. More often than not, the instinctive curiosity and excitement a guest brings to such an experience opens the moment to a combination of serendipity and intimacy so that its enjoyment becomes both memorable and invaluable. This is the effect of an Imperial Moment.